Animated video, 2019. #selfesteem is a passion of mine" is informed by notions of American work ethic: planning, prepping, and productivity seen in the content of lifestyle branding via Instagram hashtags such as #struggleisgood #motivation #pickyourselfup, #bootstraps #selfesteem #mentorship #pushyourself #marketingcoach, #entrepreneur #dowhatsbestforyou #trauma How might the rise of the lifestyle influencer be attributed to values of American work ethic? How is American enterprise and the “gig economy” shaping the content and landscape of social media?"